As you may have heard, Bill Gates ushered in a new era by saying: “We need microformats” from stage at Mix’06. It was a long time coming. Slowly but surely the purists in us are realizing that this might be the only way to bring the vision of semantic web into fruition. Slowly but surely the mechanics in us are grokking the importance of semantic markup and the benefits that come with it. And I say with open arms: “Welcome to the fray!”. Kick the tires, join the discussion, learn the process, participate in development — and start using them, dang it!